Why SMS Text?
Because No Other Marketing Tool is as Effective
Mobile-friendly business is no longer a nice-to-have. It’s an organizational imperative. And here’s why.
By 2023 the number of global mobile connections (mobiles, smart phones, tablet computers) is set reach the 10 billion mark. That’s an astonishing number of devices. In fact double what we have today. But here’s the thing: it’s an astonishing number of devices with the capability to send and receive SMS text messages. So – based on today’s figures, in just 3 years, we can expect to send 46 billion text messages each day worldwide. That’s a staggering 32 million text messages every minute!
Text Messaging: No Other Channel Comes Close
You see where I’m going with this, right? For you, these figures mean unlimited possibility. Not just for your business, but also for your customers.
Not convinced? Well, the phenomenal statistics don’t stop at those I’ve already mentioned. While email open rates are considered good at 20-30%, text open rates now stand at a massive 98% (Mobile Marketing Watch). What’s more, 90% of texts are opened in under 3 minutes. Which makes text messaging a marketer’s dream. There simply is no other marketing tool, Aine Doherty from Business2Community states, that can offer similar rates. Which is why text marketing is the most effective way to get your message out to your customers.
And yet when the text message goes 2 ways, it becomes a win-win for both your business and your customers.
Consumers Prefer SMS Text
I think it’s fair to say that most people send and receive text messages on a daily basis. This means that your customers will almost certainly have access to text, know how to use it, and – yes – even enjoy texting. In fact, according to eWeek and the Harris Pol, text messaging is fast-becoming the channel of choice for many consumers – and their preferred method of customer service.
Reduces Costs. Improves Efficiency. Increases Reach
But while Text is a channel of communication that customers are happy to use, does it offer a compelling opportunity for businesses? The answer is a resounding Yes! Highly powerful, yet simple to use, text messaging:
- Reduces contact costs
- Improves right party contact rates
- Boosts agent efficiency
- Raises collections performance.
- Delivers incredible reach.
Text messages can connect with customers wherever they happen to be. But since the best business communication is a two-way process, when businesses embrace 2-way text, the rewards are even greater.
Send/Receive Texts in Real-Time
2-Way Text turns one-way customer contact into a much more rewarding – and enduring – two-way relationship. With the right technology, organizations can send and receive text messages in real-time, and start a chat session when more than a simple response is needed. And now 2-Way Text is available for Office 365, including Microsoft Teams and Skype for Business, thanks to new-kid-on-the-block, Chatabox. Whether you want to send and receive text messages from Microsoft Teams or Skype for Business, it’s never been easier for organizations to respond to customers so quickly or so easily, using just one unique platform.
Speed Matters! Respond to Customer Anywhere – Instantly.
According to new research, customers expect a reply from you within 60 minutes. Yet the average business response time is 5 hours! The research also found that speed of response is the most important factor in customer satisfaction. Surprisingly, people felt it was more important to them than accuracy, friendliness, or truthfulness.
Which is why 2-way text is so powerful: It’s fast, concise, and highly conversational. It not only helps you to respond to your customers anywhere in the world, instantly – but it does so at the cost of just pennies.